Merchandise-display card.



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Pembend A. D. RAWLING MERCHNDSE DISLAY UR. APPLICATION FILED $21,325,1911.

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' MERGHANBlSE-DISPLAY CARD.

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To all whom t may concern.'

Be it known that I, ARTHUR D. RAWLiNos, :i citizen of the United States,and a resident of St. Louis, Missouri, have invented certain new anduseful Improvements in i/erchandise-Bispiay Cards, of which thefollowingv is e full, clear, and exact description, reference being hadto the accompanying drawings,

forming e. part hereof.

My invention reiates to improvements in merchandise display cards, andhas for its ohject to provide a display cord containing atransformation-picture device, which device is operated by means of oprojecting arm, by the spectator.

nithc dirawings-17igiire l is e front eievation or" a device embodyingmy invention. Fig. 2 is o transverse sectional view o the suine. Fig. 3is e front elevation of the sinne, showing the picture transformed by tie 'As shown in the drawings, I provide a sheet 5, havingmerchendisedispiay spaces 6, and an opemn' i', which is provided withtwo equal sized colored panes, 8 and S of diiierent colors, for example,as iliustrated in 1 and 3, the pone 8 is green und the pane 9 red.Behind the pones 8 and 9,

picturebearing slide 1.9 is mounted, it-

heing; provided with e .projecting arm 11. Upon. 'the siide l0 are,imprinted superimposed pictures', of contrasting colors, one in thecolor of 'the pane 8, and the other in the color out the pane 9, thcpictures being prin*- ed in the space indicated by the numeral 12.

it is obvious that when the erm l1 is thrust inwardly so that the spaceor square 12 registers with the pene 8, the green picture will beinvisible, and the red icture visible; while en outward puii on tie armspecification of ietters Potent. .fipgilcatiorliled September ti, '1911.

specification containing e.

l outward movement of the slide. Fig. 4,* 1s o plan vlew of thepicture-bearing slide.

Patented July 9, 1912. serial No. 651,00

11 will hringthe picturehearing space or( .of the rcur willi 14, in thesplice registering with the pane 8, 1s u suitahe surface for advertisinginutil?. which is visible through .the pane 8 when the slide l0 is inits outward position (see Fig. 3

Having thus described my invention, 'I ciairn--- Y i 1. In a merchandisedispiuy card, the combination of u card provided with an opening, twovariously-colored panes mounted in the opening", u picture-hearing slidemounted in the rear of said pones und having two variously-coloredpictures superimposed upon euch other i-n u space adapted to registeralternately with Suid panes, and u projecting arm wherchy the movementof Suid slide is controlled, substantially as described.

2. IIn amerchendise display card, the com`- bination. of n. cardprovided with un opening, two variously-colored 4penes of equal size andshape mounted in the opening, u picture-beuringr slide mounted in therear of said panes und having two variousiy-coiored picturessuperimposed upon each other in u space adopted to register aiternuteiywith Suid panes, und'nprojecting arm whereby the movement of Suid slideis coutrQl1ed,sub stantially as described. p

In testimony whereof, Ihuve signed my name to this specification, inpresence of two subscribing witnesses. f

ARTHUR D. RAWLNGS.

Witnesses:

W. L. lorrnunouonu, N. E. BROCKMAN.

